Know More
LabOS, a tech company with 25+ years in LIS, needed a modern brand to reflect their expertise, boost service standards, and strengthen market presence.
The Project
labOS
For Labos, we developed a new branding strategy that included a revamped website, flyers, and other marketing materials. Our approach was to reflect their expertise and commitment to excellence while modernizing their brand image. We focused on creating a cohesive and professional look that communicates their mission and values effectively, enhancing their market presence and customer engagement.
5
13
8
13
21
13
13
Logo Concept
The labOS logo was crafted as a modern, clean representation of the brand’s identity. Its geometry is intentional, rooted in logic and clarity. Before diving into its structure, let’s explore the idea behind its form.
Structure
Inspired by the Fibonacci sequence the logo’s line work is built on proportions that convey balance, clarity and natural harmony. The minimal outline reflects precision a core value in labOS’s approach to laboratory systems.
21
13
13
13
8
5
THE FIBONACCI SEQUENCE
Each number is the sum of the two precede it
0 1 1 2 3 5 8 13 21
color
The color palette was carefully selected to reflect the world labOS operates in. The soft green and clinical purple evoke a sense of innovation and calm. Orange brings energy and urgency while deep grey and black add contrast grounding the identity in professionalism and trust.
#50B599
#6947DE
#50B599
#464471
#303030
Composition
The final composition brings together structure and color in a clear, breathable layout. Careful spacing (white space) ensures the logo retains its legibility and elegance across all sizes and formats – from lab screens to print collateral.
Typographic
Display Text font
Assistant
a b c d e f g h i j k l m n o p
q r s t u v w x y z
Headings
Assistant
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
icons
Iconography for LabOS
The iconography for Knedag reflects the brand’s values through clear, simple visuals. Designed for easy recognition, the icons support consistent communication and strengthen the brand’s identity.
Website
Website
LabOS Website
The labOS website was designed to reflect clarity structure and trust values at the heart of the brand.
A clean layout soft color palette and spacious composition ensure that both existing clients and new users can
navigate the platform with confidence.
From homepage to product pages, every element is purposefully minimal and aligned with the brand’s identity.
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
FAQ
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
Know More
LabOS, a tech company with 25+ years in LIS, needed a modern brand to reflect their expertise, boost service standards, and strengthen market presence.
The Project
labOS
For Labos, we developed a new branding strategy that included a revamped website, flyers, and other marketing materials. Our approach was to reflect their expertise and commitment to excellence while modernizing their brand image. We focused on creating a cohesive and professional look that communicates their mission and values effectively, enhancing their market presence and customer engagement.
5
13
8
13
21
13
13
Logo Concept
The labOS logo was crafted as a modern, clean representation of the brand’s identity. Its geometry is intentional, rooted in logic and clarity. Before diving into its structure, let’s explore the idea behind its form.
Structure
Inspired by the Fibonacci sequence the logo’s line work is built on proportions that convey balance, clarity and natural harmony. The minimal outline reflects precision a core value in labOS’s approach to laboratory systems.
21
13
13
13
8
5
THE FIBONACCI SEQUENCE
Each number is the sum of the two precede it
0 1 1 2 3 5 8 13 21
color
The color palette was carefully selected to reflect the world labOS operates in. The soft green and clinical purple evoke a sense of innovation and calm. Orange brings energy and urgency while deep grey and black add contrast grounding the identity in professionalism and trust.
#50B599
#6947DE
#50B599
#464471
#303030
Composition
The final composition brings together structure and color in a clear, breathable layout. Careful spacing (white space) ensures the logo retains its legibility and elegance across all sizes and formats – from lab screens to print collateral.
Typographic
Display Text font
Assistant
a b c d e f g h i j k l m n o p
q r s t u v w x y z
Headings
Assistant
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
icons
Iconography for LabOS
The iconography for Knedag reflects the brand’s values through clear, simple visuals. Designed for easy recognition, the icons support consistent communication and strengthen the brand’s identity.
Website
LabOS Website
The labOS website was designed to reflect clarity structure and trust values at the heart of the brand.
A clean layout soft color palette and spacious composition ensure that both existing clients and new users can
navigate the platform with confidence.
From homepage to product pages, every element is purposefully minimal and aligned with the brand’s identity.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
Know More
LabOS, a tech company with 25+ years in LIS, needed a modern brand to reflect their expertise, boost service standards, and strengthen market presence.
The Project
labOS
For Labos, we developed a new branding strategy that included a revamped website, flyers, and other marketing materials. Our approach was to reflect their expertise and commitment to excellence while modernizing their brand image. We focused on creating a cohesive and professional look that communicates their mission and values effectively, enhancing their market presence and customer engagement.
5
13
8
13
21
13
13
Logo Concept
The labOS logo was crafted as a modern, clean representation of the brand’s identity. Its geometry is intentional, rooted in logic and clarity. Before diving into its structure, let’s explore the idea behind its form.
Structure
Inspired by the Fibonacci sequence the logo’s line work is built on proportions that convey balance, clarity and natural harmony. The minimal outline reflects precision a core value in labOS’s approach to laboratory systems.
21
13
13
13
8
5
THE FIBONACCI SEQUENCE
Each number is the sum of the two precede it
0 1 1 2 3 5 8 13 21
color
The color palette was carefully selected to reflect the world labOS operates in. The soft green and clinical purple evoke a sense of innovation and calm. Orange brings energy and urgency while deep grey and black add contrast grounding the identity in professionalism and trust.
#50B599
#6947DE
#50B599
#464471
#303030
Composition
The final composition brings together structure and color in a clear, breathable layout. Careful spacing (white space) ensures the logo retains its legibility and elegance across all sizes and formats – from lab screens to print collateral.
Typographic
Display Text font
Assistant
a b c d e f g h i j k l m n o p
q r s t u v w x y z
Headings
Assistant
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
icons
Iconography for LabOS
The iconography for Knedag reflects the brand’s values through clear, simple visuals. Designed for easy recognition, the icons support consistent communication and strengthen the brand’s identity.
Website
LabOS Website
The labOS website was designed to reflect clarity structure and trust values at the heart of the brand.
A clean layout soft color palette and spacious composition ensure that both existing clients and new users can
navigate the platform with confidence.
From homepage to product pages, every element is purposefully minimal and aligned with the brand’s identity.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?